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Hey Reader,

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Happy Monday 👋🏻

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I've had quite a few chats with business professionals, and I like to think I'm pretty plugged into the marketing/ content world.

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One thing that keeps popping up in these conversations is the thought of building personal brands.

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You know, build an audience of hundreds of thousands, start a membership program, post a sh*t load of content, and then sail off into the Maldives only to work 2 hours a day atop of your empire.

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At least, that's how these mega-creators make it seem.

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Among many factors that are wrong with this approach, I believe it sets unrealistic expectations and misses the principle of what a personal brand could do for you and your business.

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The challenge I see most with personal brands and companies who are trying to get into the "content game" boils down to a few things.

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• Vanity content that gets thrusted into a social echo chamber where everyone is saying the same thing.
• Inconsistent posting leads to no traction and a lack of perceived value.
• The battle of human nature is hardwired to seek safety from danger in the form of judgment, time loss, etc., thus making us think that our business or ourselves don't have anything of value to share.

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Take it from me, someone who is trying to be more involved in building a "personal brand." It's hard to overcome all three of those things.

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Ta-dah! There is hope! (or at least there could be)

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I recently stumbled across a framework on LinkedIn shared by Nicolas Cole and originally coined by Ali Abdaal, which has helped me with my content creation.

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Noted as "The Rule of Three Framework," this tactic helps you dive deeper into more interesting thoughts so you can avoid vanity corporate content that people scroll through without a blink of an eye. Here's how it works...

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First– The rule of three makes anything memorable. I.E., "The three little pigs," "Bacon, lettuce, and tomato." Etc.

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Second– Pick a topic from your life and write it on a doc. (Life could also mean your business.) Example: Pains you've resolved, problems you've fixed, obstacles you've overcome, or frustrations you've alleviated.

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Third– Anchor your topic to a bigger question that most people can relate to. Do this by asking: "Why does this problem exist?" "Why does this need to be solved?" "What's so important about this topic?" (This is called abstraction laddering.)

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When you "abstract a question," you touch on deeper human needs. Example: Instead of "How do you start a business in 2024?" You would ask, "Why does starting a business in 2024 matter?" By doing so, we avoid talking "at" our cold audience and instead open up a conversation that piques curiosity.

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Fourth– Apply the rule of three (to form an outline) by listing out:

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• 3 reasons why your topic matters (the bigger picture)
• 3 categories that will help your target audience.
• 3 "extra tips" to help people who are ready for the next step.

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This also isn't just an outline! It's 5 tweets, a video script, a Twitter thread, a long-form blog post, or a 5-day educational email course.

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This framework has helped me create more engagement, find a little bit more of my voice, and have even had some people reach out asking about what I do, and how I help.

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Give it a try, and let me know how it goes! :)

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All the best,

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Sean

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Sean Whitmore Founder | Lucid Creative Co. + Moon Tower​ I blend the line between creative and marketing for 7-8-figure brands. I’m the guy they come to when they feel the lack of human touch in their messaging, creative, and brand storytelling. I help them systematize their workflow, make sense of the story they want to tell, and build a solid online brand through tactics like video, photo, website building, copywriting, ads, and email marketing so they can gain new customers and grow profitably. With 10+ years of firsthand experience across freelance, agency, and entrepreneurial/start-up worlds, I've honed my skills in helping hundreds of brands achieve their full potential. My time-tested systems, fueled by my own skin in the game, deliver powerful results you can count on. Thank you for being on this journey with me. Let's grow together. 👏🏻 ​​​​

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