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Hey Reader,

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Happy Monday 👋🏻

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Writing this newsletter has brought a lot of clarity to how I approach perception, presentation, and positioning.

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It turns out that positioning, perception, and presentation mean a lot more than I ever thought.

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For example:

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• Positioning = Opens the door to being the right fit for someone's needs.
• Perception = Gets people in the door by aligning with their needs.
• Presentation = Slams the door shut behind that person and helps them move forward with you.

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Sounds simple, right? Wrong.

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Most people (myself included) and businesses miss the mark on these crucial components of human psychology and then wonder why people aren't buying, engaging, or moving forward. (To name a few)

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Why is this?

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I'll give you a few of my reasons why (I think) I failed in the past to have success in business and personally (So I don't point fingers) ;)

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• Being unaware that people are after their self-interest. Not understanding this thought process harmed my ability to sell at higher prices, as I was unintentionally positioned as a commodity.
• Not being able to speak the correct language throughout my marketing efforts. I had to learn that humans move on shared frequencies through tribes and communities. If they don't perceive you or your business as something to support that shared frequency, you're sh*t out of luck.
• I was all over the place with the work that I was doing, leading to poor presentation. (Understanding the top 2 bullets helps compress, chizzle, and mold great presentation)

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What's the point here?

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If you're anything like me and constantly think about doing better and being better, then get frustrated when it feels like it's not going fast enough, take a deep look into how you and/or your business are being positioned, perceived, and presented by:

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• Taking time to connect with people who are 2 steps ahead of you. Through this exercise, you can gain clarity on how you or your business is actively perceived and positioned.
• Practice writing a postioning statement. Here is a link to help get you started. (The great part is that you can use this personally and for business)
• Practice the skills of graphic design, copywriting, and speech. Continually doing this will evolve all three (Positioning, perception, and presentation)

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As a side note, no matter what anyone says, it will take years of evolution, and that's okay. I used to never really understand the "Fall in love with the journey." quote, but as I've gotten older, the more I relish in just letting progress be progress.

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I hope this helps, and I will see you next week!

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All the best,

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Sean

Sean Whitmore Founder | Lucid Creative Co. + Moon Tower​ I blend the line between creative and marketing for 7-8-figure brands. I’m the guy they come to when they feel the lack of human touch in their messaging, creative, and brand storytelling. I help them systematize their workflow, make sense of the story they want to tell, and build a solid online brand through tactics like video, photo, website building, copywriting, ads, and email marketing so they can gain new customers and grow profitably. With 10+ years of firsthand experience across freelance, agency, and entrepreneurial/start-up worlds, I've honed my skills in helping hundreds of brands achieve their full potential. My time-tested systems, fueled by my own skin in the game, deliver powerful results you can count on. Thank you for being on this journey with me. Let's grow together. 👏🏻 ​​​​

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