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Hey Reader,

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Happy Monday 👋🏻

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First, I wanted to take a moment and acknowledge the past holiday season.

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I hope you had a wonderful holiday with loved ones, friends, and family alike.

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I took the past two weeks off of the newsletter to reset, recharge, and take some time to gain clarity on the new year ahead.

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All of that to say, today's newsletter will be sharing some insight into our new year and what my entrepreneurial journey will hold for the year 2024.

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What Can You Expect From Me Weekly?

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My love for marketing, creative, and storytelling will always be at the forefront. However, I want this to be a bit more personal.

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Being plugged into the worlds of marketing, social, creative, video, etc., allows me to sharpen my skills to (hopefully) be of great resource to you.

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My efforts will be focused on those areas, with the occasional philosophical life topic. Why? Transparently, I'm a deep thinker, loathe surface-level thoughts, and am always pondering life and success, along with all of the trials and tribulations that come along with it.

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But...

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I pinky promise never to be the person with hacks or get-rich-quick schemes. The social sphere is filled with it, and it makes me cringe with every ad I see about how you can gain 5-10 new clients within 30 days with a fancy system.

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I am a man of principle and truly believe that the skillsets of empathy-led story-telling, copywriting, video creation, design, SEO, and compelling messaging, paired with a deep understanding of human psychology and positioning, can bring success to a variety of products/ services.
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Growth comes from passion and hard work, and the long road, often times is the shortcut.

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My Business Goals: A Summary.

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My wife and I run a boutique creative marketing business/ team as our "day job," which pairs digital marketing tactics with hand-crafted creative/video and personalized strategies so companies can attract, engage, convert, retain, and delight their customers.

My Vision For 2024 Growth Falls Into Three Pillars:

• Continue working 1:1 with founder-led brands to simplify their messaging, elevate their brand, and implement marketing/ sales systems. (This will be service-oriented through Lucid)
• Focus on our own audience growth through personal branding, and take our time-tested knowledge and turn it into digital products, courses, and community so small businesses can have easy access to needed resources.
• Continue building our studio branch (Moon-Tower Studio) that houses all of our video production efforts for Lucid, other agencies, and production companies with rentals, service, and creative development.

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Here's How We Plan To Support The Growth Of These Initiatives:

• A new Lucid website is nearing completion. This will help us share who we are and communicate how we help.
• A podcast between myself and Aly (wife) called "The Home Office." A podcast about two millennials who got married, had a kid, and started a business. Together, we will explore the intricacies of business ownership, life, and parenthood. Because, let's face it, that's an adventure within itself.
• Continue building a personal brand around myself and Aly through additional content creation.
• Currently adding additional investment into equipment.

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Onward and Upward.

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Entrepreneurship and careers can be time-sucking, emotionally exhausting, and honestly lonely. I hope to gain your trust over this year and welcome open conversation. Thank you again, and let's make this the best year yet.

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All the best,

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Sean

Who Is Sean Whitmore? Founder | Lucid Creative Co. + Moon Tower​ I blend the line between creative and marketing for 7-8-figure brands. I’m the guy they come to when they feel the lack of human touch in their messaging, creative, and brand storytelling. I help them systematize their workflow, make sense of the story they want to tell, and build a solid online brand through tactics like video, photo, website building, copywriting, ads, and email marketing so they can gain new customers and grow profitably. With 10+ years of firsthand experience across freelance, agency, and entrepreneurial/start-up worlds, I've honed my skills in helping hundreds of brands achieve their full potential. My time-tested systems, fueled by my own skin in the game, deliver powerful results you can count on. Thank you for being on this journey with me. Let's grow together. 👏🏻 ​​​​

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PO Box 55051 , Hurst, TX 76054